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Strategy, SEO, social, Ads — from Zero to Expert

Digital Marketing & Communication

Digital marketing from A to Z: strategy, content/SEO, advertising (Google/Meta Ads), social, emailing, GA4 and data-driven management.

7progressive levels
34detailed sections
100%free resources
ENinterface in English

🇫🇷 Version française 🇪🇸 Versión española 🌐 العربية

Updated on September 18, 2026

How to follow this guide?

Guide resources

0

Level 0 — Marketing Fundamentals

Understand marketing, strategy and the customer journey before the tools.

  1. Marketing & communication: what are we talking about?
  2. The marketing mix (4Ps / 7Ps)
  3. Target audience, personas & customer journey
  4. Building a simple digital strategy (goals)
Start level 0 →
1

Level 1 — Beginner: Online Presence & Search

Getting visible: website, Google and e-reputation.

  1. Website: the basics (WordPress/Elementor link)
  2. SEO: organic search basics
  3. Google Business Profile listing
  4. E-reputation & customer reviews
Start level 1 →
2

Level 2 — Intermediate: Social Media

Choose, run and grow your social presence.

  1. Choosing the right social networks
  2. Content strategy & editorial line
  3. Editorial calendar & planning
  4. Community management & engagement
  5. LinkedIn for business & B2B
Start level 2 →
3

Level 3 — Advanced: Content Creation & Emailing

Produce content that attracts and converts.

  1. Copywriting: writing to persuade
  2. Creating visuals with Canva
  3. Video & short formats (Reels, Shorts)
  4. Emailing & newsletters
  5. Content marketing & blog (SEO)
Start level 3 →
4

Level 4 — Expert: Advertising & Acquisition

Accelerate with online advertising and optimize conversion.

  1. SEA: Google Ads (search advertising)
  2. Social media advertising (Meta Ads)
  3. Conversion funnel & landing pages
  4. Lead generation & nurturing
  5. Media budget & advertising ROI
Start level 4 →
5

Level 5 — Measurement, Analytics & Overall Strategy

Measure to manage, and build a strategy that lasts.

  1. Web analytics (Google Analytics 4)
  2. Marketing KPIs & dashboards
  3. A/B testing & optimization
  4. Marketing automation
  5. Building an overall digital strategy & GDPR
Start level 5 →
6

Level 6 — In Practice

Case studies, playbook, best practices, toolkit and field feedback.

  1. Case studies
  2. Recurring issues (playbook)
  3. Best practices & pitfalls
  4. Toolkit
  5. Field feedback
  6. Going further
Start level 6 →

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