Level 4 exam — Digital marketing

Exam — fresh questions

12 questions to validate advertising & acquisition: SEA, social ads, landing pages, leads and ROI.
Answer everything, then click Check: your score and explanations will appear.

4.1 · Recall

1. What does SEA (Google Ads) enable?

Creating a site with no budget Sending automatic emails Free, lasting search ranking Showing up instantly atop Google, paying per click

You reach users with full intent; visibility stops as soon as you cut the budget.

4.1 · Application

2. Sofia launches her 1st Google Ads campaign. What must she install before the first click?

Conversion tracking A weekly newsletter Nothing, you can manage with no measuring A full blog for SEO

Without conversion tracking, profitability cannot be managed.

4.1 · Application

3. Bid + quality score determine…

The cost and position of ads The site's color The number of emails sent The follower count

A relevant, aligned ad costs less at equal position.

4.2 · Recall

4. What is Meta ads targeting based on?

Keywords searched on Google Profiles: interests, behaviors, demographics Post randomness The day's weather

Social ads target profiles: they create demand.

4.2 · Application

5. What is the #1 social ads performance factor?

The keyword count The company logo The creative (visual/video) The admin budget

The creative stops the scroll; the pixel enables measuring and retargeting.

4.2 · Application

6. What is the pixel for?

Writing paper ads Measuring conversions and enabling retargeting Measuring nothing at all Designing a logo

Retargeting visitors is one of the most profitable uses.

4.3 · Application

7. What is a landing page for?

Replacing the whole blog Doing SEO only Presenting everything on the site A page dedicated to ONE goal, designed to convert, with no distractions

Traffic is only worth it if it converts; the homepage scatters.

4.3 · Arbitration

8. Sofia attracts traffic that does not convert. What is the V3 call?

Create a dedicated, aligned, frictionless landing (CRO) Multiply menus and goals on the page Lengthen the form to filter the curious Buy even more traffic to the confusing page

One single goal + aligned message + proof + single CTA; CRO beats buying traffic.

4.4 · Recall

9. What is nurturing?

A paid ad format Buying lead lists Feeding prospects with content until they are ready Deleting all prospects

Email automation industrializes it, especially in long cycles.

4.4 · Arbitration

10. Sofia attracts the curious with a generalist guide. What is the V3 call?

Remove all capture and wait for purchases Add ten fields to the capture form Keep the broad magnet attracting more people Target the magnet on a precise problem to qualify

Ultra-targeted, it attracts qualified prospects, not the curious.

4.5 · Application

11. What does ROAS measure?

The raw click count Revenue generated per €1 spent on advertising The total follower count The site creation cost

You invest where it pays off: CAC, ROAS, LTV.

4.5 · Arbitration

12. Sofia thinks in LTV rather than first purchase. What is the call?

She must cut all profitable advertising She underestimates her possible investment A repeat-buying customer allows a higher, managed CAC She replaces ROAS with clicks

As long as LTV exceeds CAC, you can invest; reallocate to the best ROAS.

What's next?

Score ≥ 80%: move on to Level 5 — V3 (analytics, KPIs, A/B testing, automation, global strategy).
Score < 80%: revisit the missed sections (SEA 4.1, social ads 4.2, funnel 4.3, leads 4.4, ROI 4.5), reread the explanations above, then retake the test.