Level 2 exam — Digital marketing

Exam — fresh questions

12 questions to validate social media: choice, editorial line, planning, engagement and LinkedIn.
Answer everything, then click Check: your score and explanations will appear.

2.1 · Recall

1. What are the three criteria for choosing your social networks?

Price, colour and logo Trends, chance and ad budget Audience, sustainable formats, goals Competitors' follower counts

Where is the persona, what can you sustain, to what end: a strategic decision, not fashion.

2.1 · Application

2. Sofia, alone, can only sustain one visual network. What should she do?

Follow trends without checking her target Publish without ever replying Open 5 accounts and leave them empty Choose Instagram first, TikTok as a test

1–2 well-run networks (target + sustainable formats) beat 5 neglected ones.

2.2 · Application

3. Sofia publishes by gut feeling and runs out of ideas. What must she set?

Her editorial line: positioning and pillars A new logo without changing the substance Permanent promos with no real added value An ad budget with no clear guideline

Positioning + tone + pillars: consistency cures blank-page syndrome.

2.2 · Application

4. What value/sales balance should you target?

Never sell, to stay loved Mostly value, a minority of sales Sell everything in every publication Publish at random with no balance

80/20 benchmark: value creates the trust that makes sales possible.

2.2 · Arbitration

5. Sofia only sells and her audience disengages. What is the right call?

Stop all publications for a long month Delete the critical comments received Sell even more to offset the drop Return to value: inform before selling

Selling too much drives away; never selling generates nothing: rebalance toward value.

2.3 · Recall

6. What does an editorial calendar contain?

Date, network, topic, format and status Followers, likes and ads Report, result and appendix Prices, margins and salaries

It plans what/when/where to publish and secures consistency.

2.3 · Application

7. Sofia alternates activity spikes and long silence. What must she set up?

Publish only when she thinks of it Batching + scheduling at a sustainable frequency Buy followers to compensate Target 7 posts a day for a month

Produce in batches and schedule: a modest but sustained frequency wins over spikes.

2.3 · Arbitration

8. Should you fear that scheduling posts kills reach?

No, and you can ignore comments Yes, everything must be published by hand No: it's a myth with official tools Yes, it cancels all reach

Scheduling doesn't penalize; staying present for engagement remains essential.

2.4 · Application

9. Which ritual should Sofia adopt for engagement?

Delete all legitimate criticism Broadcast without ever interacting Ignore all comments received Reply to all within 24h, a real reply

Fast, authentic replies + sparked interaction: a strong signal for the algorithm.

2.4 · Arbitration

10. Sofia has 500 highly engaged followers; a competitor has 20,000 silent ones. Who is better placed?

Sofia: engagement and bonds count more Neither, networks are useless You must buy followers to win The competitor, numbers are everything

Small engaged community > large passive audience (engagement rate, referrals).

2.5 · Application

11. On LinkedIn, where should most of Sofia's publications come from?

From the company page alone, impersonal From her personal profile, an expert human voice From mass-sent sales messages From disguised ads with no value

The personal profile engages far more than the page; pro value carries credibility.

2.5 · Arbitration

12. What is well-understood social selling?

Running disguised ads with no real value Prospecting en masse with aggressive messages Creating relationships without frontal prospecting Buying lead lists with no follow-up relationship

Bring pro value and comment pertinently: relationships create opportunities.

What's next?

Score ≥ 80%: move on to Level 3 V3 (copywriting, visuals, video, emailing, blog).
Score < 80%: review the sections you missed (choice 2.1, editorial line 2.2, calendar 2.3, engagement 2.4, LinkedIn 2.5), re-read the explanations above, then retake the test.