Level 5 exam — Digital marketing

Exam — fresh questions

12 fresh questions to validate Measurement, analytics & global strategy: GA4, KPIs, A/B testing, automation and GDPR strategy.
Answer everything, then click Check: your score and explanations will appear.

5.1 · Recall

1. What is Google Analytics 4 (GA4) for?

Creating ads Measuring a site's traffic, sources, behaviours and conversions Sending emails Designing visuals

GA4 (free, event-based) reveals where visitors come from and what converts.

5.1 · Application

2. Sofia opens GA4 for the first time. What does she focus on?

The site's total page count Mastering everything before any decision Sources, top pages and conversions: a solid basis Only the interface colours

Three reports are enough to decide without mastering everything: acquisition, pages, marked conversions.

5.2 · Recall

3. What is a “vanity metric”?

A flattering but barely actionable figure (followers, raw views) The conversion rate The customer acquisition cost An essential KPI tied to a goal

Track few KPIs, but the right ones: tied to goals and actionable.

5.2 · Application

4. Sofia builds her dashboard. What does she keep?

5 to 8 KPIs tied to goals, with ONE action per review Only followers and raw views No indicator, intuition only 40 numbers to miss nothing

Too many KPIs paralyse decisions; each review ends with ONE action.

5.3 · Application

5. Sofia hesitates between two email subjects. What does she do?

She changes subject, time and visual at once She copies a competitor's subject She guesses which one will work She compares both versions, one variable at a time, and keeps the best

Decide by data, not opinion: test, isolate, conclude.

5.3 · Application

6. After 30 sends, one version leads slightly. What must Sofia do?

Ignore the numbers and decide by intuition Declare the winner at once Wait for enough volume (significance) before concluding Stop the test and change everything

Without enough volume you conclude on chance: wait for a reliable result.

5.3 · Judgment

7. Dilemma — Sofia's partner wants to change everything at once “to go fast”; she defends one variable at a time. You decide:

Change everything: speed beats method One variable and volume: otherwise the effect stays impossible to isolate and the conclusion is chance Never test, decide on the most elegant headline Copy the successful competitor

Several variables = impossible-to-isolate effect; without volume = chance. Test cleanly, then chain.

5.4 · Application

8. Which first scenario does Sofia set up?

Manually creating each product Sending at random with no trigger 12 generic emails to the whole base The welcome sequence: signup → 3-4 emails value, proof, offer

A simple, high-impact scenario: signup trigger, spaced emails, segmentation.

5.4 · Judgment

9. Dilemma — Sofia wants to “spray” her whole base daily to sell more; her tool suggests segmenting. You decide:

Remove all automation and do everything by hand Send with no trigger or tracking Spray daily: frequency makes sales Segment and serve sparingly: pestering degrades the relationship

Golden rule: serve contacts (usefulness), don't pester them — right message, right time, right person.

5.5 · Application

10. How does Sofia build her overall strategy?

By copying a competitor By piling up isolated tactics By linking channels to the journey: attract → convert → retain By activating every lever at once

Consistency beats the sum of tactics: each channel feeds the others.

5.5 · Judgment

11. Dilemma — Sofia, a small organisation, thinks GDPR is “for big groups”. You decide:

She is right: nothing to respect below a certain size GDPR applies as soon as personal data is processed: consent, information, security Only paying customers must consent A decorative banner is enough without blocking trackers

A legal obligation AND a trust signal, whatever the size — genuine prior consent.

5.5 · Judgment

12. Dilemma — Sofia wants to apply European GDPR rules as is to her shop in Algeria. You decide:

Have the applicable local framework (including Law 18-07) validated by a DPO or legal counsel, without inventing amounts or deadlines Ignore all local rules and collect freely Freeze fines and deadlines found on a blog Transpose as is: European law applies everywhere

European V2, Algerian context: check up to date with counsel, never freeze without a source.

What's next?

Score ≥ 80%: move to Level 6 “In Practice” — V3 (cross-cutting cases and hands-on situations, NO exam).
Score < 80%: re-read the explanations above — each re-explains the concept — then redo the 48h challenges of the 5 sections.