Level 0 exam — Digital marketing

Exam — fresh questions

12 questions to validate the fundamentals: distinctions, mix, audience and strategy.
Answer everything, then click Check: your score and explanations will appear.

0.1 · Recall

1. What is the difference between marketing and communication?

Communication designs the offer Marketing understands the market and designs the offer; communication makes it known Marketing is only for selling None

Posting on social networks is just one link; marketing orchestrates the whole.

0.1 · Application

2. What does inbound marketing mean?

Going to find customers through ads Door-to-door selling A social network Attracting customers with useful content (they come to you)

Inbound (attract) and outbound (go find) complement each other.

0.1 · Arbitration

3. Sofia publishes every day on social media but sales are flat. What is the most likely diagnosis?

Communication is useless Another link is weak (fuzzy offer, no path to purchase, nothing measured) She must publish even more The problem is necessarily the product

Publishing is just one link: audit the whole chain before accelerating.

0.2 · Recall

4. What do the 4Ps of the marketing mix stand for?

Product, Audience, Advertising, Profit Plan, Price, Person, Process Product, Price, Person, Proof Product, Price, Place, Promotion

The 7Ps add People, Process, Physical evidence for services.

0.2 · Application

5. What do the 7Ps add to the 4Ps?

People, Process, Physical evidence (for services) Nothing Profit, Power, Share A new product

Who delivers, how, and which proof reassures: suited to services.

0.2 · Application

6. A shop displays a premium price but bargain-basement communication and approximate delivery. What is the problem?

The Ps are inconsistent with each other: premium must hold everywhere It must lower product quality The price is always too high It lacks a social network

Harmony across the Ps is what makes an offer strong.

0.3 · Application

7. What is a persona for?

To set the price To sell at higher prices To embody your target in a concrete identikit portrait (needs, barriers, channels) To replace the product

You don't target "everyone": the persona makes the target tangible.

0.3 · Application

8. How many personas should you create at first?

As many as possible Just one (your ideal customer), then 1–2 more if audiences differ None Ten

Too many personas dilute effort; start from one, grounded in reality.

0.3 · Arbitration

9. A persona built purely on the team's hunches, without talking to any customer: what should you do?

Keep it, hunches are enough Multiply it into ten personas Drop it, personas are useless Confront it with reality (customers, reviews, data) before using it

A solid persona feeds on real data, never on hunches alone.

0.4 · Recall

10. What is a SMART goal?

A sales-only goal An ambitious goal Specific, Measurable, Achievable, Relevant, Time-bound A secret goal

The goal determines channels, budget and KPIs.

0.4 · Application

11. How should you choose your marketing channels?

As many as possible At random Based on your goal and audience Based on trends

Do less but better: 2 well-run channels beat 6 neglected ones.

0.4 · Arbitration

12. A goal set with no KPIs at all: what should you conclude?

It's unmanageable: no measurement, no management It's perfect It's more effective It's recommended

Every goal has its indicators; measure, learn, adjust.

What's next?

Score ≥ 80%: move on to Level 1 — V3 (website, SEO, Google listing, e-reputation).
Score < 80%: review the sections you missed (distinctions 0.1, mix 0.2, audience 0.3, strategy 0.4), re-read the explanations above, then retake the test.