Level 1 exam — Digital marketing

Exam — fresh questions

12 questions to validate your online presence: website, SEO, Google listing and e-reputation.
Answer everything, then click Check: your score and explanations will appear.

1.1 · Recall

1. Why is your website a strategic pillar?

It is the asset you own, where channels converge It removes the need for any visible call to action It replaces every other digital channel It is free and needs no maintenance at all

The convergence point of all your channels: you inform, reassure and convert there.

1.1 · Application

2. What should visitors understand from a site in 5 seconds?

Who you are, what you offer, for whom The source code and technology used The exact price of every product sold The name of the site's developer

Clarity, mobile, speed and CTAs make a good site.

1.1 · Arbitration

3. A shopkeeper wants to drop their site and keep only a social network. Your advice?

Close the site as soon as the network works well Good idea: one network is enough and costs nothing Keep the site as the pillar: networks rent, the site owns Also remove the calls to action from the site

Risky: a third party's rules and algorithms can change; the site converts better.

1.2 · Recall

4. What is SEO?

Publishing sponsored stories on social networks Sending offers by email to subscribers Showing up in Google without paying, on your target searches Buying keywords at auction on Google Ads

Three pillars: technical, content, popularity.

1.2 · Application

5. What are the 3 SEO pillars?

Logo, slogan and visual identity of the site Price, product, promotion of the marketing mix Views, likes and shares on social networks Technical, content (keywords/intent), popularity

Groundwork, profitable over time.

1.2 · Application

6. Sofia optimizes a product page: what does she do first?

One keyword in title, H1, copy + enticing meta She stuffs the copy with bold keywords everywhere She expects results the very next morning She copies a better-ranked competitor's text

One keyword per page, placed naturally according to intent.

1.3 · Application

7. For a local business, which free lever is essential?

A monthly newsletter to former customers A TV ad at prime time A poster campaign in the Paris metro The Google Business Profile listing, complete and alive

Best effort-to-result ratio locally.

1.3 · Application

8. What weighs most on local ranking?

The number of pages on the corporate site The number and rating of customer reviews The colour of the local shop's logo The slogan on the shop front

Reviews weigh heavily on ranking and trust.

1.3 · Arbitration

9. A craftsman's Google listing has been incomplete and photo-less for a year. The risk?

None: a listing fills itself up over time He loses the local pack to active competitors He gains reviews automatically without doing anything Google deletes his website within 48 hours

A living listing (complete, reviews, posts) generates visits and calls.

1.4 · Application

10. What is the #1 social proof before a purchase?

The brand's TV advertising The logo designed by a design agency The crossed-out price during sales Customer reviews that reassure before buying

E-reputation builds with or without you.

1.4 · Arbitration

11. An unfair 2/5 review appears: what should you do first?

Reply aggressively to defend your honour Reply calmly, acknowledge, offer a solution Ignore it and hope it disappears alone Buy ten fake 5/5 reviews to drown it fast

Well handled, it reassures more than a perfect 5/5 everywhere.

1.4 · Arbitration

12. A provider offers 100 bought 5/5 reviews. Your verdict?

Accept then delete the real negative reviews Negotiate 200 reviews instead of 100 for the price Refuse: illegal, risky and quickly spotted by all Accept: it's the fastest, safest method

Honest collection at the right moment is the only way.

What's next?

Score ≥ 80%: move on to Level 2 V3 — social networks, content, calendar, community management, LinkedIn.
Score < 80%: review the sections you missed (site 1.1, SEO 1.2, Google listing 1.3, e-reputation 1.4), re-read the explanations above, then retake the test.