6.1Case studies
The essentials in 30 seconds
- Assemble: a real case mobilizes the whole chain — choose, calibrate, publish, reply, measure.
- Order: secure and choose first (accounts, networks), publish next (line, formats), sell and measure last (replies, reporting).
- Reflex: facing a social media situation, replay the levels' sequence in order instead of posting at random.
Nour thread — 1 year later: a shop that runs and a filled B2B pipeline
One year after levels 0 to 5, Nour rereads her two landmark files: the neighbourhood bakery gone from 0 presence to the Saturday queue in 3 months (IG + FB), and the B2B trainer who signed her first LinkedIn client on day 45 at 1 h/day. Both cases below reuse her sequence: secured pro accounts, 1-page line, hooking formats, fast replies, 1-page reporting.
Each case follows Context → Steps → Result: replay it on your accounts.
Why case studies
The previous levels laid the bricks; here we assemble them end to end. It is the chaining of the right reflexes — choosing, calibrating, publishing, replying, measuring — that separates a presence that sells from a showcase that sleeps.
Case 1 — Bakery: the Saturday queue
Context: Neighbourhood bakery: 0 presence, 2 networks chosen (IG + FB), 3 months.
Déroulé :
- Secured pro accounts (2FA, 2 admins) + converting bios + pinned posts.
- 1-page line (products/workshop/customers/offers) + Canva templates + 3 posts/week.
- Daily bakery Reels + poll stories + useful FB groups.
- Saturday SMS + answered reviews + reporting: queue + measured promo code.
Result: Reach ×5, 4.9 reviews (200), Saturday queue: local that converts.
Case 2 — B2B firm: first client on day 45
Context: Trainer: 0 audience, LinkedIn first, 1 h/day.
Déroulé :
- Showcase profile (offer banner, client title) + company page.
- 1 quantified case post/week + 5 substantial comments/day.
- 10 noted invitations/week → conversations → calls (never a wall of text).
- Lead Gen Form + reporting: 1st client day 45, filled pipeline.
Result: Expert audience + sales pipeline: giving before asking pays.
Ready-to-say script — framing your action before publishing (1 min)
“Before publishing: is my network chosen? is the account secured? does the hook hold in 3 seconds? are rights checked? which single call, which tested link? I write these five lines first, then I publish.”
Copy-paste template — replayable case sheet
SITUATION to handle (local, B2B, launch): ...
CHOICE (2 networks, secured accounts, bios): ...
PUBLISHING (1-page line, formats, 3 posts/week): ...
REPLIES (delay <2 h, reviews, messages): ...
MEASUREMENT (1 page, 1 dated action, monthly review): ...
GUIDE references (L0 → L5): ...
Expected RESULT (indicator and deadline): ...Small business / tight budget
One case at a time, on one page: 2 networks, 3 posts/week, replies <2 h, 1 page of reporting.
SME Algeria
Build local realities (sales peaks, phone/WhatsApp channels, evening connection peaks) into calendar and formats before copying a foreign pace.
Remote / hybrid
Double traceability at distance: shared calendar, named templates, written reporting each month.
Intercultural
Check local codes before transposing a case: a format converting here may fall flat elsewhere.
48h challenge — apply tomorrow
Take 1 real situation from your accounts and write its 4-step sequence (choose → publish → reply → measure). Test the 1st step this week.
- I can chain reflexes in the right order on a real case.
- I have a replayable case sheet for my next situation.
- I did the 48h challenge or planned its date.
Nour's bakery starts from 0 presence on IG + FB. Which sequence follows the guide?