6.4Toolbox
The essentials in 30 seconds
- Secure: a short checklist (avatar, headline, benefit, proof, objections, CTA, cut, ethics) prevents 90% of misses.
- Reach for: ready frameworks (AIDA, PAS, BAB, FAB) and formulas (benefit, headline, CTA, objection) for blank-page moments.
- Rule: one checklist ticked every time beats a long method ignored — adapt, keep the structure.
Mehdi thread — 1 year on: the checklists at hand
One year on, both checklists below are posted at Mehdi's desk: the pre-publish one on his second screen, the frameworks one in his writing notebook. What saved him, he says in substance, was not knowing the frameworks — it was ticking them every time, especially on rush days.
Adapt wordings to your context, keep the structure: it is what prevents omissions and flat texts.
Ready-to-use markers
A good checklist makes a task fast and complete; good templates speed up writing. Adapt them to your context.
Before publishing a text
- Are the avatar and their problem clear?
- Does the headline grab in 3 seconds?
- Is the main benefit up front?
- Is there proof (testimonial, number)?
- Are the main objections lifted?
- Is the CTA single, clear, compelling?
- Have I cut the filler (read aloud)?
- Is it true and deliverable (ethics)?
Frameworks & formulas to deploy
- AIDA: Attention, Interest, Desire, Action
- PAS: Problem, Agitate, Solution
- BAB: Before, After, Bridge
- FAB: Feature, Advantage, Benefit
- Benefit bridge: “… which means that …”
- Headline: number + benefit + curiosity
- CTA: action verb + benefit + risk reducer
- Objection: reframe, prove, guarantee
Ready-to-say script — pick your framework in 30 seconds (30 s)
"Sales page: I use AIDA or PAS. Short email: PAS or BAB. Product sheet: FAB then benefit bridge. I picked, I write, I check with the checklist."
Copy-paste template — text tracking before publishing (1 line per point)
TEXT: ...
AVATAR and problem (clear?): ...
3-second HEADLINE (which one): ...
Up-front BENEFIT + proof: ...
Lifted OBJECTIONS: ...
Single CTA (verb + benefit + reduced risk): ...
CUT (read aloud on ...): OK / to rework
ETHICS (true and deliverable): OK on ...Small business / tight budget
Checklists on one page posted on the wall: the essentials (benefit, proof, CTA, cut) are enough.
Algeria SME
Include real channels (phone, WhatsApp) in the tracking: which call or message CTA, who answers, by which deadline.
Remote / hybrid
Add a peer-review line to the tracking: at a distance, a second pair of eyes avoids blind spots.
Cross-cultural
State benefit and guarantee in writing: what seems obvious is not obvious to everyone.
48h challenge — apply tomorrow
Take 1 text in progress, run the checklist above and tick where it stands. Fix the missing line before publishing.
- I have ticked the checklist on a real text.
- I can reach for a framework (AIDA, PAS, BAB, FAB) at the right moment.
- I did the 48h challenge or scheduled its date.
Before publishing his product sheet, what should Mehdi check first?
Tip: keep these checklists near the guide's capstone project (a library of texts that convert).