6.1Guided practical cases
The essentials in 30 seconds
- Frame: vague brief turned into visual identity — 6 visuals that "are" the brand, constants analysed before declining.
- Lock in: charter (variable template prompt, frozen version and --stylize, shared --sref, --cref for the character) then decline at the right --ar.
- Check: hybridize with real photos for authenticity, A/B test, filter defects and protected elements before release.
Sonia thread — two typical productions in Algiers
Sonia, freelance graphic designer in Algiers, looks back on her two standout projects of the quarter: the launch campaign of a natural cosmetics SME (about ten visuals, two people, tight image budget) and the recurring mascot of a creator declined in 8 scenes. Both cases below follow her sequence: set the identity, lock the charter, decline, hybridize, test, filter.
Each case follows the Context → Steps → Result flow: replay it on your own files.
Putting the building blocks together
The previous levels laid the building blocks (prompt, parameters, references, light, workflows); here we assemble them under real conditions: we start from a vague brief, decide, iterate, verify. Two cases worked through from A to Z.
Case 1 — A coherent visual campaign for a brand
Context: A natural cosmetics SME wants about ten visuals for a launch (social media, website, display), produced by two people, with a tight image budget. Risk: a disjointed patchwork.
Déroulé :
- Set the identity: generate broadly, select 6 visuals that "are" the brand, analyse the constants (sand/deep-green palette, soft light, botanical macro).
- Formalize a charter (5.1): variable template prompt, frozen parameters (version, --stylize, --ar per medium), one shared style reference (--sref).
- Decline at the right format from generation time (4:5 social, 16:9 display, 1:1 thumbnail), text space planned in the framing.
- Hybridize: integrate real photos of the products into generated settings (combined workflow 4.5) for authenticity.
- A/B test 2 variants of the main visual; let the data decide (5.4).
- Filter before release: defects, hands/texts, protected elements, AI disclosure where expected (5.5).
Result: A coherent family of visuals, produced by two hands with no drift, on a controlled budget, and decided on real performance.
Case 2 — A coherent character series
Context: A creator wants a recurring mascot declined in 8 scenes (welcome, error, congratulations…). Challenge: it must be recognizably THE same character everywhere.
Déroulé :
- Define the character precisely (age, build, clothing, palette) in a locked prompt (3.5).
- Generate a validated reference image, then use it as a character reference (--cref) for each new scene.
- Vary ONLY the setting and the pose; keep identity, style and light constant.
- Correct drift locally (inpainting, 4.1) rather than regenerating everything.
- Upscale the final selection (4.4) and check the coherence of the series viewed TOGETHER.
Result: Eight scenes in which you immediately recognize the same character — a series, not eight unrelated images.
Ready-to-say script — framing an AI production before generating (30 s)
"Our need: [campaign / character series]. Our identity: [palette, light, medium]. Our charter: [template prompt + --sref / --cref + frozen parameters]. Our formats: [4:5, 16:9, 1:1]. We filter before release: defects, protected elements, AI disclosure."
Copy-paste template — variable charter template prompt
CHARTER [brand]: [subject] + [sand/deep-green palette] + [soft light, botanical macro] + [medium: product photo] --sref [code] --stylize [frozen value] --ar [4:5 / 16:9 / 1:1]
CHARACTER [name]: [age, build, clothing, palette] --cref [validated image] — vary only [setting + pose].
Small business / tight budget
One small-scale case replayed: 6 selected visuals, one shared --sref, formats planned from generation time, two-person filter.
Algiers SME
Adapt to local realities: real products photographed here, generated settings, text space planned for bilingual use if needed.
Remote / hybrid
Double traceability at a distance: prompts, versions and --sref/--cref noted and shared, selection validated in writing.
Cross-cultural
Check local codes before transposing a case: palette, gestures and symbols must speak to the audience.
48h challenge — apply tomorrow
Take 1 real file and write its charter in 5 lines (template prompt, --sref or --cref, frozen parameters, formats). Generate the first series.
- I can go from a vague brief to a coherent family of visuals.
- I have a replayable charter template (template prompt + references).
- I did the 48h challenge or scheduled its date.
Sonia launches the cosmetics campaign. Which sequence follows the guide?