2.4 · Templates: predefined blocks & pages

Level 2 · Intermediate: design & rich content

2.4Templates: predefined blocks & pages

Goal: save time with the template library (blocks, pages, kits) and create/customize your own templates.
Estimated time: 12 min · self-paced reading · If you only have 5 min: read “The essentials in 30s” + the diagram.

The essentials in 30 seconds

  • The template library offers blocks (ready-made sections), whole pages and kits (complete sites).
  • You can save your own sections/pages as reusable templates.
  • Always customize an inserted template to your identity (style-guide colors/fonts, real text).

Through-line — Nadia goes faster

For the joiner's "contact" page, Nadia starts from a ready-made "contact" block: time saved. She adapts it to the style guide (colors, font) and replaces the dummy text with the real one. Then she saves her house banner as a template to reuse on other pages — and on her next projects.

Continues 2.3 — after the style guide, productivity.

1. Blocks, pages, kits

The template library speeds up the work. A block is a ready-made section (banner, pricing, testimonials, contact). A page is a complete layout. A kit is a consistent set (several pages + styles) to start a whole site.

You insert a template, then adapt it. You can also save any section/page you've created as a personal template, to reuse within the site or export to another project.

2. Always customize

An inserted template arrives with generic colors, fonts and text. The rule: customize it — apply the style guide (global site colors/fonts) and replace the dummy text/images with the real ones. An un-adapted template looks "template-y" and breaks consistency.

In Pro, global elements go further: an element (e.g. a call-to-action block) reused in several places changes everywhere at once.

Common misinterpretation: "I insert a template, I'm done." No: a template arrives with generic styles and text. Without customizing it (style guide, real content), the site looks standard and inconsistent.
Templates: insert then customize Choose a block, a page or a kit, insert it, then adapt it to your style guide and real content; save your own templates. LibraryBlock / page / kit → CustomizeStyle guide + real content → Save your templateReuse / export Inserting saves time; customizing avoids the "template-y" look.
Insert → customize (style guide + real content) → save to reuse.
Text version of the diagram (SEO / screen readers / translation): The library offers blocks (ready-made sections), pages and kits (complete sites). You insert, then customize (global style guide + real text/images). You can save your own templates to reuse/export. In Pro, global elements change everywhere at once. Lesson: always customize.

🔎 Concrete example — Contact page in two steps (Nadia's case)

1. Insert a ready-made "Contact" block.
2. Apply the style guide (global colors/fonts).
3. Replace the dummy text/images with the real ones (address, phone, workshop).
4. Save your house banner as a reusable template.
→ Fast, but in the joiner's identity.

Result: productivity without the "template-y" look.

Lesson: insert fast, always customize.

Section vocabulary

Template library
A collection of blocks (ready-made sections), pages and kits to insert.

Simple example: Nadia starts from a "contact" block.

What it is not: recreating everything by hand when a template exists.

Reflex: a standard need? look for a block first.

Block / page / kit
Block = a ready-made section; page = a whole page; kit = a complete site (pages + styles).

Simple example: "pricing" block, "about" page, "tradesperson" kit.

What it is not: confusing a block with a whole kit.

Reflex: section → block; site → kit.

Your own templates
Save a created section/page to reuse (in the site or another project).

Simple example: the house banner, saved and reused.

What it is not: redoing the same banner on every project.

Reflex: a reusable element? save it as a template.

Customizing templates
Adapt an inserted template to your style guide (colors/fonts) and real content.

Simple example: apply the site palette and the real text.

What it is not: leaving the template's colors and dummy text.

Reflex: after inserting, always customize.

Global elements (Pro)
An element reused in several places, editable everywhere at once.

Simple example: a global call-to-action block.

What it is not: copy-pasting the same block and updating it everywhere by hand.

Reflex: repeated element → global (Pro).

In practice — Using and creating templates

  1. Insert a ready-made block (e.g. contact or pricing).
  2. Apply your style guide (global colors/fonts).
  3. Replace all the dummy text and images with the real ones.
  4. Save one of your sections as a reusable template.
You save time with templates without falling into the "template-y" look, and you build up your library.

Ready-to-say script — explaining the time saving to the client (20 s)

"To go faster, I start from proven sections that I fully adapt to your identity: your colors, your fonts, your real text and photos. You gain on turnaround without losing on customization — the site is truly yours, not a standard template."

Sell speed without letting them fear a "ready-made" site.

Copy-paste template — check an inserted template

TEMPLATE INSERTED: _______________ (block / page / kit)
STYLE GUIDE APPLIED (global colors/fonts): yes / no
DUMMY TEXT REPLACED: yes / no
REAL IMAGES: yes / no
LINKS/BUTTONS CHECKED: yes / no
SAVED AS A REUSABLE TEMPLATE?: yes / no

Quick start

Start from a consistent kit, then adapt everything to the client's style guide.

One-off section

A "pricing" or "contact" block is enough, customized.

Reuse

Save your house sections for your future freelance projects.

Pro

Global elements for a call to action present on several pages.

✓ Best practices

  • Start from a template for a standard need.
  • Always apply the style guide and the real content.
  • Save your reusable sections.

✗ Common pitfalls

  • Leaving a template's generic colors/text.
  • Redoing by hand what a block provides.
  • Copy-pasting the same block everywhere instead of a global element (Pro).

Key takeaways

  • Library: blocks, pages, kits.
  • Save your own templates.
  • Always customize (style guide + real content).
  • Pro: global elements editable everywhere.

48h challenge — apply tomorrow

Insert a ready-made block, apply your style guide, replace all the dummy content, then save one of your sections as a reusable template. 20 minutes.

Section exit checklist
  • I insert a template and adapt it to the style guide.
  • I replace all the dummy content.
  • I save my reusable sections.
Self-assessment 1-5: do my templates no longer look "template-y"?am I building up a reusable library?

Frequently asked questions

What's the difference between a block, a page and a kit?

A block is a ready-made section (banner, pricing…); a page is a complete layout; a kit groups several pages and styles to start a whole site.

Should I always customize a template?

Yes: apply your style guide (global colors/fonts) and replace the dummy text/images with the real ones. Otherwise the site looks standard and inconsistent.

Can I reuse my own creations?

Yes: save any section/page as a personal template, reusable in the site or exportable to another project — a lasting time saving.

Check your understanding — scenario

Nadia inserts a ready-made "contact" block. What should she do next?

Additional resources (optional, to go further)

Level 2 examFresh, harder questions to test what you've learned