Level 4 exam — Sales & Negotiation

Exam — fresh questions

12 questions to validate negotiation and loyalty: preparation, win-win, follow-up, additional sales and referrals.
Answer everything, then click Check: your score and explanations will appear.

4.1 · Application

1. Entering negotiation with no written floor. Risk?

None, stay flexible Freer without numbers Normal Sign anything under pressure: 3 numbers written before

Opening, target, floor: below it, you walk — written before entering.

4.1 · Application

2. No BATNA: how do you negotiate?

Begging: strengthen a real 2nd option FIRST Faster Normally Better without one

The exit door makes firmness: negotiating without a net is begging.

4.1 · Application

3. Concessions of 500 → 400 → 100. Message sent?

“Reaching the end”: small, shrinking, never free Generosity Weakness Luck

Log who gave what: fast, big concessions signal remaining fat.

4.2 · Application

4. Price deadlocked both sides. Way out?

Quit Grow: term, volume, payment, services — create value to trade Threaten Break it off

6 variables: what's cheap for one is dear for the other.

4.2 · Application

5. “My boss refuses” at every concession. What is it?

A reason to concede more A plain fact Higher-authority tactic: name it + write every partial deal Normal, believe it

What's named dies: “I see the tactic — back to facts” + trace.

4.2 · Application

6. Post-deal nibbling (“and free training?”). Answer?

Break up Refuse pointing at the written deal: post-deal isn't renegotiated Accept for peace Give everything

Partial writing locks: giving in to nibbling teaches nibbling.

4.3 · Application

7. Signed yesterday, silence since. Mistake?

Pro move to wait Normal None, it's sold 80% of churn comes from the first 90 days: D+15/M+3 onboarding

Set up, train, milestone: selling starts after signing.

4.3 · Recall

8. Sales time: by potential or sympathy?

Potential (ABC): time-hungry Cs starve the As Luck Sympathy first First come, first served

Quarterly A visits, C emails: proportionate, not equal.

4.3 · Application

9. Which is NOT a loyalty ritual?

D-60 renewals Peak referral asks Forgetting customers D+15/M+3 check-ins

Milestone, anticipate, ask: forgetting isn't listed.

4.4 · Application

10. Pitch the upgrade at signing. Right moment?

Yes, while they pay Always push Never sell more No: after observed satisfaction (thanks) — forcing kills future sales

Usage data + measured benefit + question: ripe needs pay.

4.4 · Application

11. Attach rate: what's it for?

Decorate reports Measure additional-selling health: rising without disputes = healthy Nothing useful Compute taxes

Equipment, basket, timing: optimize what's measured.

4.5 · Arbitration

12. Thrilled customer who never refers. Why?

They don't like you Fate, nothing changes it Never asked: peak script + both sides rewarded Satisfied customers never refer

Ask + reward + thank: without asking, zero referrals.

What's next?

Score ≥ 80%: move on to Level 5 — V3 (using a CRM effectively, KPIs and forecasting, B2B vs B2C, leading a team, digital and AI).
Score < 80%: review the missed sections (preparation 4.1, win-win 4.2, follow-up 4.3, additional sales 4.4, referrals 4.5), re-read the explanations above, then retake the test.