Level 5 exam — Social media & CM

Exam — fresh questions

12 original questions to validate Measurement, analytics & strategy: KPIs, listening, reporting, strategy and law.
Answer everything, then click Check: your score and explanations will appear.

5.1 · Application

1. 10k followers, 0.2% engagement, zero clicks. Nour's verdict?

Excellent: the big number is enough Vanity: read 5 families, rate and trend Worth celebrating without measuring more Enough to sell already

Followers alone blind you: rate + trend + sentiment drive.

5.1 · Recall

2. What does the engagement rate measure?

The ad budget spent Today's weather in town Involvement: interactions relative to reach The number of accounts followed

Likes, comments, shares relative to reach: real health.

5.1 · Arbitration

3. Dilemma — stars at 8% vs you at 2% and rising. You decide:

Follow your trend: a rising rate beats more Stop measuring, it discourages Buy followers to match Copy the stars with no context

1-3% decent, 5%+ excellent: your slope beats the stars.

5.2 · Application

4. Realistic daily monitoring for an SME?

15 min/day: brand, competitors, trends, free first Nothing: monitoring is useless A 10k€ tool first A 5-analyst unit

Alerts + native search + spreadsheet: ritual beats tool.

5.2 · Application

5. Nour reads her alerts without triaging or assigning. Value?

Nice but pretty to show Enough for the manager Great: reading is already enough Reading, not intelligence: triage + assigned action

Signal, weekly triage, assigned action: otherwise monitoring decorates.

5.2 · Arbitration

6. Dilemma — competitor in crisis over a practice you share. You decide:

Ignore: it is not you Rejoice in the competitor's trouble Express audit + fix first: your proof Copy the faulty practice

Their crises = your lessons: archive industry cases.

5.3 · Application

7. A 20-page report of raw tables. Verdict?

Very serious, keep it Decoration: 1 page, indicators, findings, actions Make it even longer Perfect to decide fast

Curves + indicators + cause + decision: 5 minutes to decide.

5.3 · Recall

8. Rule for one chart in reporting?

No chart ever Only raw tables As many as possible per page 1 chart = 1 message, 6-12 month trends

Executives read the slope: trends, not blocks.

5.3 · Arbitration

9. Dilemma — a red number with no linked decision. You decide:

Add colour Add an explanatory emoji Nothing: red is self-sufficient Cause + dated decision: each gap commands

Reporting decides or decorates: red = action + owner.

5.4 · Application

10. A 50-page strategy never read. Redo?

Hide it from the manager Make it longer to cover all 10 signed pages max: diagnosis, costed plan, steering Delete it: gut feeling is enough

Unreadable = unmanageable: everyone knows where we go and with what.

5.4 · Arbitration

11. Dilemma — networks called free, zero budget proposed. You decide:

Zero: free really exists Cost time + paid + tools: free is illusory Count only electricity Never cost anything

Time (X h/week costed) is the real cost: arbitrate.

5.5 · Application

12. Photo of a minor customer posted with no writing from parents. Risk?

Removal + possible sanction: writing required, minors: parents Better displayed this way Normal: use allowed None: they were smiling

Without permission: no publication; local law checked.

What's next?

Score ≥ 80%: move to Level 6 “In Practice” — V3 (cross-cutting cases and hands-on situations, NO exam).
Score < 80%: re-read the explanations above — each re-explains the concept — then redo the 48h challenges of the 5 sections.