Level 4 exam — Social media & CM

Exam — fresh questions

12 questions: Recall (25%) + Application (50%) + Arbitrage (25%). Exact level vocabulary: Sharing, Virality, Hook, Emotion, Value / resonance, Influencer marketing, Micro-influencer, UGC, Social proof, Meta Ads, Targeting, Creative, Campaign objective, LinkedIn Ads, TikTok Ads, Native format, Conversion, Bio link, CTA, Conversion funnel, Social selling.
Answer everything, then click Check: your score and explanations will appear.

4.1 · Application

1. Before publishing: 'who looks good sharing this?' Why?

To flatter the algorithm For the ego Useless philosophy We share what elevates us (useful, moving, identity): no status, no share

Sharing is social: mechanics without emotion fall flat.

4.1 · Recall

2. Single external link in an organic post. Reach effect?

Killed: the algorithm holds back exits — native, zero friction Doubled thanks to the link Boosted by the algorithm Normal, links are neutral

Native format + visible buttons + copyable text: each friction halves it.

4.1 · Recall

3. Which motivates a hashtag challenge?

Complicated and paid Simple and filmable Prize + transparent draw Reposts that reward

Simple, nominating, rewarded, reposted: complication kills the challenge.

4.2 · Application

4. 1M passive followers vs 1,000 engaged. To sell?

Both the same, only luck counts The 1,000: engagement rate + values fit beat audience The million: size always sells Neither: influence never sells anything

Aligned nano/micro — closeness + gentle pricing + reusable content, measured by code.

4.2 · Recall

5. No written contract with a creator. What is the risk?

Cheaper with no consequences Better: fewer papers, more sales Blurry rights, zero exclusivity, forgotten disclosure: brief + contract + #ad None, trust is always enough

Deliverables, usage rights, payment, exclusivity in writing: pay for content + rights.

4.2 · Application

6. How do you get customer proof that sells?

Reshare without asking consent UGC: ask after purchase + written consent + reward + distribute Invent flattering testimonials Buy online reviews

Reshare + code + draw: UGC costs little and proves a lot (UGC ads).

4.3 · Application

7. First 20 €/day on Meta Ads. What structure?

Blue 'Boost' button at random Everything on one creative with no Pixel No Pixel: measurement is useless 1 campaign per goal + tested Pixel + 3 creatives x 5 € x 7 days, keep the winning CPA

Kill fast, scale slowly (+20%/48h): testing designates, budget follows.

4.3 · Recall

8. Budget x10 overnight on a winner. What happens?

The algorithm panics: +20%/48h after 7 stable days x10 sales automatically Nothing changes, budget is neutral Always a winner whatever the rise

Scaling is earned: stable first, raise cold next — never x10.

4.3 · Recall

9. Which is NOT a Meta Ads level?

Campaign Ad set Horoscope Ad

Goal → audience/budget → creative: mixing goals means flying blind.

4.4 · Application

10. 2,000 € training course in B2B: LinkedIn or TikTok?

TikTok, since B2B does not exist on LinkedIn Neither: training never sells via social ads Both the same, no target distinction LinkedIn (pro targeting, CPC absorbed by the basket) + Lead Gen Forms

5-15 € a click: profitable on high B2B baskets, not on 20 €.

4.4 · Recall

11. Spark Ads: what is it?

A beauty filter Boosting working organic: the safest on TikTok A TV format for ads A game inside TikTok

Organic proof first, budget next: native or dead.

4.5 · Arbitration

12. 1,000 clicks → 300 carts → 120 payments. Where do you act?

Change social network Lower all prices at once Cart leak (blurry delivery): 1 page = 1 action < 3 s + retargeting Buy more clicks at random

Rate per step: leak #1 first, retargeting recovers the rest — with no UTM, nobody knows where the money comes from.

What's next?

Score ≥ 80%: move on to Level 5 — V3 (KPIs, social listening, reporting, global strategy, law and GDPR).
Score < 80%: review the missed sections via their explanations above — each re-explains the concept (virality, influence and UGC, Meta Ads, LinkedIn and TikTok Ads, conversion) — redo their 48h challenges, then retake the exam.