Level 2 exam — Social media & CM

Exam — fresh questions

12 questions to validate platform mastery: Instagram, LinkedIn, TikTok, Facebook and the others.
Answer everything, then click Check: your score and explanations will appear.

2.1 · Recall

1. What does Instagram's algorithm value?

Recycled horizontal with no call The number of stacked hashtags alone Engagement and observed retention The length of published captions

Engagement (shares, saves, comments) + retention; hashtags as a complement.

2.1 · Application

2. Nour's Reel dies at 3s. What does she fix?

Generic hashtags in bulk The end logo with no call or text The description under the Reel only The 1-second hook + subtitles and loop

80% muted: 1-second hook, on-screen text, trending audio, save call.

2.1 · Arbitration

3. Nour has only 1h/week on Instagram. Which mix?

Reels + carousel + stories combined Hashtags alone with no new content One monthly showcase post with no interaction Stories alone with no Reels or carousel

The three machines: Reels conquer, carousels retain, stories bond.

2.2 · Application

4. Nour's company page: weak reach. Lever?

Pay more without changing content Founder personal posts 1/week, embodied More promos on the page alone Rename the page with no proof

Faces > logos: humans carry, the page relays (story + lesson).

2.2 · Application

5. Nour prospects a hotel on LinkedIn. Right move?

Mass untargeted invite spam Inward-looking CV profile with no offer or proof Salesy block from the first invite Personal note + 3 interactions then a question

Help before selling: personalised note, 3 interactions, short message + 1 question.

2.2 · Arbitration

6. A decision-maker googles Nour before the call. What must they see?

Her convincing customer-oriented showcase profile Her off-topic debates with no pro value Her empty page with no posts or proof Her holiday photos and assorted likes

Offer banner + customer headline + proof: LinkedIn is the public CV.

2.3 · Recall

7. What is TikTok's specificity?

Reserved for brands with no dedicated algorithm Discovery: a small account can break through fast Only big accounts pushed by the algo Long horizontal videos favoured

For You feed: tested on retention and interest, regardless of followers.

2.3 · Application

8. Nour posts her TV ad on TikTok. Result?

Pushed because corporate and horizontal Instant viral with no native adaptation Swiped: reshoot raw, rhythmic and looped Rewarded for its polished edit

Native or dead: smartphone, cut/2s, trending sound, 3-second hook.

2.3 · Arbitration

9. How does Nour build subscription on TikTok?

By paying each view with no content By selling 100% without entertaining By asking at the end with no sequel Series with a kept sequel promise

Follows track the promised sequel (episode 3/10), with 80/20 and tracked code.

2.4 · Application

10. Why does Nour answer ALL reviews?

One review speaks to the next 100 judges It's useless for local reputation The law requires it with no business interest For fun with no effect on readers

Thanks + first name, pro defusing: the reply is a local showcase.

2.4 · Arbitration

11. Nour runs a Facebook group. Which promo dose?

100% promo until final ban Useful first, restrained promos held No posts for fear of doing wrong Daily spam with no value or cockpit

Recipes, behind the scenes, mutual help first; the Suite to plan and centralise.

2.5 · Application

12. Nour, deco, wants lasting traffic. Priority?

Pins with no link or searchable title Intensive X with no debating audience Pinterest SEO + links to her quotes All networks opened with no means

Disguised engine: vertical + text + link, SEO titles, traffic for months.

What's next?

Score ≥ 80%: move on to Level 3 V3 (community management, editorial calendar, community animation, bad buzz and charter).
Score < 80%: review the failed sections (Instagram 2.1, LinkedIn 2.2, TikTok 2.3, Facebook 2.4, others 2.5), re-read the explanations above, then redo the 48h challenges before retaking the test.