Level 1 exam — Social media & CM

Exam — fresh questions

12 questions to validate presence and editorial line: profiles and bio, line and pillars, formats and hooks, Canva visuals.
Answer everything, then click Check: your score and explanations will appear.

1.1 · Recall

1. Why is the profile called the shop window?

Visitors decide to follow within seconds It replaces the whole existing shop website It counts the total number of posts It shows the shop's mandatory legal prices

Bio + pinned + consistency: 10 seconds decide — clear, visitor-oriented window.

1.1 · Application

2. Nour finds "Welcome ❤️🔥" with no info or link. What does she do?

She writes who + benefit + proof + call + link She changes @ every week to surprise She keeps the vague bio for mystery She stacks 300 posts without touching the profile

150 characters saying who, what, for whom, with proof and an action to click.

1.1 · Arbitration

3. Link in bio dead for 3 months, window otherwise fine. Nour's call?

Leave the dead link, customers will search alone Redo the whole account before touching the link Test the link monthly: closed door, lost customer Remove all links to look cleaner

2 minutes a month: every dead link is a silently lost sale.

1.2 · Application

4. 100% promo calendar. Verdict for the shop?

Normal: value scares buyers away here Perfect: selling each post builds loyalty Switch to the 40/40/20 value, human and offer mix Add even more urgent promos everywhere

All promo = flight; all fun = zero sales: give first, sell second.

1.2 · Application

5. 30 posts in January then radio silence. Diagnosis?

No problem, the algo loves bursts Ideal: intensity compensates absence It needed 60 to last the year Hold 3/week via batch and scheduled posts

Set rhythm (not mood) makes the line: batched + scheduled, quarterly re-read.

1.2 · Arbitration

6. The line exists only in the departing CM's head. What does Nour decide?

Write pillars + tone + rhythm, autonomous team Copy a random competitor's line Too bad: improvise with the new team Stop social media until inspiration strikes

One written page: any off-line post is justified or dropped — the line survives departures.

1.3 · Application

7. Nour wants reach to touch strangers. Which format?

A lone text with no visual or call A private live with no replay A daily story among already-won followers A short Reel with an immediate promise

Reels = reach/discovery; carousels = value; stories = closeness: format = job.

1.3 · Recall

8. What plays out in the first 3 seconds?

The brand's official logo choice The promise and the scroll-stopping visual The account's already-won follower count The post's publication date

First frame + first 3 words: no 5-second logo intro, the scroll never forgives.

1.3 · Arbitration

9. Post asking like + share + purchase together. Call?

Keep all three and add a poll One spoken and written action; three orders scatter Remove all calls to look natural Triple instruction: guaranteed triple effect

1 post = 1 action (converts or engages), measured per format then doubled if it works.

1.4 · Application

10. Team with no designer tinkering each visual. Nour's fix?

Stop publishing without a paid agency Reuse good-looking visuals seen elsewhere Improvise fonts and colours each post Locked kit and templates reused in 15 minutes

Locked identity: 80% of pro for €0, on-brand, with no designer.

1.4 · Application

11. Google Images photo with a customer face for a post. Verdict?

Invisible: nobody will ever check Theft: licensed libraries and written consent required Recommended: faster than image libraries Handy: free-to-view means free of rights

A stolen visual costs more than a shoot: licences + written consent, always.

1.4 · Arbitration

12. Provider offering 5 rainbow fonts and text under Reel buttons. Call?

Let them reinvent the identity each post Accept: originality beats readability Impose 2 fonts, 3 colours, checked zones Add even more text to get value from the visual

2/3/1 rules + margins and contrast: order is 80% of pro, the locked identity the rest.

What's next?

Score ≥ 80%: move on to Level 2 V3 (Instagram, LinkedIn, TikTok, Facebook, X/Threads).
Score < 80%: review the failed sections (profiles 1.1, line 1.2, formats 1.3, Canva 1.4), re-read the explanations above, then retake the test.