Level 0 exam — Social media & CM

Exam — fresh questions

12 questions to validate the fundamentals: social media landscape, choosing by audience, SMART goals and business accounts.
Answer everything, then click Check: your score and explanations will appear.

0.1 · Application

1. Each network has its own attention contract. What does that change?

You must automate everything People don't go there for the same reasons: adapt format and message per network Nothing, post the same everywhere You must pay for everything

Discovery (TikTok), expertise (LinkedIn), local (Facebook): the same post everywhere misses all three.

0.1 · Recall

2. Zero followers but a video takes off. On which network is that normal?

Never Nowhere Only with ads TikTok: the algorithm tests everyone, retention decides, not fame

The gatekeeper tastes before serving: good retention boosts you even with no followers.

0.1 · Arbitration

3. Which is NOT a major algorithm signal?

Saves Logo colour Watch time / retention Early interactions and shares

Retain, interact, save: the logo changes nothing.

0.2 · Application

4. Neighbourhood bakery: which networks first?

None LinkedIn + X Pinterest alone Instagram (showcase) + Facebook (local community)

Local 30+ audience and visual discovery: the matrix settles it for IG + FB.

0.2 · Recall

5. Choice matrix: what do you score?

Target presence × format fit × resources: the 2 best scores Your own tastes The number of employees The weather

Scoring settles debates: two well-run networks beat five ghosts.

0.2 · Arbitration

6. Usages migrate (exodus, new algorithm). What should you do?

Yearly review: switch for the audience, not out of weariness Change nothing Close everything Chase every trend

Review by strategy: the priority network follows the audience, not hype.

0.3 · Application

7. Which is a real SMART goal?

Being on Instagram Going viral 500 qualified followers + 30 leads in 3 months Posting often

Quantified, dated, achievable: being present is neither measurable nor dated.

0.3 · Application

8. Awareness, engagement, conversion: how to split them?

All into conversion One goal per funnel stage: each with its role Three on the same stage None

Reach, community, sales: beginners target awareness + consistency.

0.3 · Arbitration

9. Which is NOT SMART?

Specific and measurable Achievable and realistic Time-bound Vague and eternal

With no number or deadline, it's a wish, not a goal.

0.4 · Application

10. Page created on the departing intern's personal profile. Problem?

Normal None Orphan account: Company Pages + generic email + 2 admins from day one It's better

Company ownership + double admin avoids hostage-taking at departure.

0.4 · Recall

11. Facebook Page vs personal profile for a business?

The same Profile is better Page: stats + ads + roles; profile: no stats, no ads, no clean transfer Neither

Create as a Page from the start: migrating later costs followers.

0.4 · Arbitration

12. Account hacked on a Saturday night. What would have saved you?

2FA + unique password + 2nd admin: recovery in hours, not weeks Nothing More posts A new account

The safe before the shop window: 30 serious opening minutes save weeks.

What's next?

Score ≥ 80%: move on to Level 1 — V3 (profiles, editorial line, content, visuals).
Score < 80%: review the failed sections (landscape 0.1, choosing by audience 0.2, SMART goals 0.3, business accounts 0.4), re-read the explanations above, then retake the test.

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