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Creativity & Problem Solving
› Level 4 exam
Level 4 exam — harder
Exam — fresh questions
12 questions to validate convergence: sorting ideas, prioritization, prototyping, testing and decision.
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4.1 · Recall
1. What does affinity grouping do?
It already codes the polished final product
It measures the conversion rate
It generates new ideas alone
It gathers close ideas into themes
You organize the mass of ideas into families before selecting.
4.1 · Application
2. Sara has 80 loose notes. What does she do first?
She groups by affinity then dot votes
She debates each isolated idea
She develops the polished final product
She waits for 100% total certainty
Organize into themes then a collective first sort: convergence is structured.
4.2 · Application
3. Sara places the enriched FAQ (high impact, easy). What should she do with it?
Launch it first as a quick win
Turn it into an uncertain big project
Drop it with no follow-up as secondary
Postpone it with no priority
High impact + easy = best benefit/effort ratio, to do first.
4.2 · Decision
4. Two ideas: FAQ (high impact, easy) vs logo redesign (low impact, hard). What call?
Postpone both indefinitely with no decision
Launch the FAQ first, drop the redesign
Launch both together with no priority
Drop the FAQ and launch the redesign
Quick win first, low-impact + hard to drop: the matrix decides.
4.3 · Recall
5. What is a low-fi prototype?
A long theoretical market study
An action plan with an owner
A fast, simple, cheap version
A costly polished finished product
Sketch, paper mock-up: the goal is to learn fast, not to look good.
4.3 · Application
6. Why does Sara prototype rough and fast her flow?
To deliver the perfect final product
To learn and iterate unattached
To save office paper
To impress demanding customers
Fast, disposable with no regret: a rough prototype invites frank feedback.
4.4 · Application
7. During the test, what should Sara do with feedback?
Justify herself and defend her idea
Feed answers to testers
Convince users at all costs
Observe and listen without defending
You seek to understand feedback, not to be right.
4.4 · Application
8. The tester says it is clear but makes a mistake. What does Sara keep?
Observed use reveals the real block
Only words really count
You must convince the tester
You must ignore all feedback
Observe as much as listen: real use reveals what words hide.
4.4 · Decision
9. Must you wait for hundreds of testers before iterating?
No, no test is ever useful
Yes, with no 200 testers you can do nothing
No, a few well-chosen targets suffice
Yes, only colleagues can test
A few real representative users detect most major problems.
4.5 · Recall
10. Why is deciding indispensable in creativity?
To avoid any new idea
To stop creating definitively
To please the department head
Because with no action it stays sterile
Ideas only matter if implemented: decide then act.
4.5 · Application
11. What is needed to go from idea to result?
Wait for 100% total certainty
An owned decision and an action plan
Talk about it at length again in meetings
Always generate more new ideas
Decide, plan, name an owner and follow up: the last mile.
4.5 · Decision
12. Sara hesitates between deciding fast and waiting for certainty. What to pick?
Generate more ideas with no action plan
Wait for 100% perfect certainty
Decide on facts, own, plan and follow up
Never decide to keep options open
Waiting paralyzes; deciding on matrix and tests, with an owner and follow-up, delivers.
Check my answers
What's next?
Score ≥ 80%: level 4 validated — head to Level 5 V3 (ideation workshop, collective intelligence, innovation culture, generative AI, individual creativity).
Score < 80%: revisit sheets 4.1 to 4.5 via the 48h challenge (affinity sorting, matrix, low-fi prototype, field test, decision sheet), then retake the exam.
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