COPYWRITING CHEAT SHEET - STARTER VERSION (to personalize)
Golden rule: write for the READER and the ACTION you want, not for yourself or the brand.

=== 1. BEFORE WRITING (audience & offer) ===
- Customer avatar: pains, deep desires, level of awareness, real words (from reviews/forums).
- Value proposition: what you offer + to whom + benefit + what makes you unique. Clear in 5 seconds.
- Benefit first, feature as proof: "X, which means that ... (benefit for you)."

=== 2. CLEAR WRITING ===
- One idea per sentence, active voice, concrete words, no jargon.
- Cut the filler; read aloud (if you stumble, rewrite).
- Structure for scanning: one idea/paragraph, subheadings, bullets, white space.

=== 3. HEADLINES ===
- Write 10+, keep the strongest AND honest one.
- Levers: specificity (numbers) + benefit + curiosity (gap). Never clickbait.

=== 4. FRAMEWORKS ===
- AIDA: Attention -> Interest -> Desire -> Action (also a diagnostic grid).
- PAS: Problem -> Agitate -> Solution (strong pain).
- BAB: Before -> After -> Bridge (aspiration).
- FAB: Feature -> Advantage -> Benefit (product argument).

=== 5. PROOF & OBJECTIONS ===
- Social proof: specific testimonial (problem + quantified result + named person).
- Objections: price (reframe by value), self-doubt, offer-doubt, risk (guarantee = reverse the risk).

=== 6. CALL TO ACTION ===
- Action verb + benefit ("Get my free guide"), one goal per page, add a risk reducer (free, 2 min).

=== 7. CONVERSION ===
- Sales page = salesperson on paper (build value BEFORE the price).
- Landing page = one goal, one CTA, message match, short form.
- Email: the subject decides the open; give value before asking; one CTA.
- A/B test: one variable at a time; enough data; keep the winner, retest.

=== 8. REWRITE (where the real work happens) ===
- First draft = get ideas out (allowed to be bad). Then: let it rest, cut ("when in doubt, cut"), read as the target reader.

REMINDERS
- Persuasion (help decide) != manipulation (deceive). Only true urgency/scarcity. No dark patterns.
- Honest persuasion is the most profitable strategy long term.