12 questions to validate conversion copywriting: sales pages, landing pages, email sequences, persuasion and A/B testing.
Answer everything, then click Check: your score and explanations will appear.
4.1 · Recall
1. What is a sales page?
It leads the visitor from arrival to purchase with no human salesperson, reproducing their dialogue.
4.1 · Application
2. When should you present the price?
Announcing the price before building desire drives people away.
4.1 · Scenario
3. How should you judge a sales page's right length?
The real criterion is relevance: every line must move toward the decision.
4.2 · Recall
4. What is a landing page's central principle?
Everything not serving conversion is removed; only one action is possible.
4.2 · Application
5. What is message match?
If the headline does not reflect what was clicked, the visitor leaves, disoriented.
4.2 · Application
6. What HURTS a landing page?
The menu is an exit door; remove anything diverting from the single goal.
4.3 · Recall
7. What is an email sequence?
You sell over time: each email plays a role in the progression toward purchase.
4.3 · Application
8. Which sequence should you craft first?
Right after signup, interest peaks: the welcome builds trust before selling.
4.4 · Scenario
9. What must Cialdini's levers rest on?
Persuasion principles amplify an honest offer; on empty copy they are worthless.
4.4 · Application
10. Which principle grounds “give before you ask”?
We tend to give back what we received: delivering value first makes the paid offer more acceptable.
4.5 · Recall
11. What is an A/B test's absolute rule?
A single variable lets you credit the difference to that element; otherwise the result is uninterpretable.
4.5 · Scenario
12. What mindset does A/B testing target?
You learn from your audience continuously: copywriting becomes an iterative process.
What's next?
Score ≥ 80%: level 4 validated — on to Level 5 V3 pro (brand tone, content calendar, portfolio, freelancing, ethics).
Score < 80%: revisit sections 4.1 to 4.5 through the 48h challenge (page skeleton, landing check, sequence plan, levers grid, A/B test sheet), then retake the exam.