Level 3 exam — Copywriting & Web Writing

Exam — fresh questions

12 questions to validate web writing: recall (~25%) + scenario application (~50%) + judgment (~25%).
Answer everything, then click Check: your score and explanations will appear.

3.1 · Recall

1. What is the right priority in web writing?

Neither — only length matters Human first, Google second (optimize after) Google first, human second (stuffing accepted) The raw number of keywords placed everywhere

An unreadable text does not convert and ends up downranked: optimize without sacrificing the reader.

3.1 · Application

2. Mehdi optimizes an article: what does he start from?

Stuffing the isolated keyword everywhere The color of the chosen subheadings Search intent, the real need The number of added internal links

Missing the intent loses the reader AND the ranking; the keyword comes next, naturally.

3.1 · Scenario

3. Two titles for the same article: which one should go live?

“Remote work - Blog article” (bland) “Remote work: 7 tips to stay productive (2026)” Leave the title empty and let Google decide alone Copy the H1 word for word without thinking

Title and meta description are headlines: keyword + benefit + specificity decide the click.

3.2 · Application

4. Mehdi's bottle page lists “Steel, 500 ml, BPA-free”: what should he do?

Add a blurry photo on top of the list Hide the displayed price to create mystery Shorten the page by removing the price Mini sales pitch: benefit, proof, reviews, CTA

The page must help decide, not just inform: benefit up front, proof, objection handled, CTA.

3.2 · Scenario

5. Homepage: the client wants “we have been leaders for 20 years” at the top. Your call?

Customer-centered: who/what/for whom/action in 5 seconds Write in jargon to sound professional Accept: talking about the company reassures Remove all text, keep a carousel

Talk about the visitor and their problem; the key message lands in 5 seconds, without scrolling.

3.3 · Recall

6. What decides whether an email gets opened?

The sender's signature at the bottom The number of CTAs in the email body The subject line, like a headline The total length of the sent message

The subject is the email's hook: bland, it dooms the open, however good the content.

3.3 · Application

7. Mehdi's newsletter only sells: unsubscribes rising. What should he fix?

Sell harder and more often Deliver value before asking Multiply the CTAs in each email Send with no subject to intrigue

Regularly delivering value earns the right to sell; all-promo tires people out and drives them away.

3.2 · Application

8. Every page of Mehdi's site must have…?

A background video on forced autoplay A long text with no action button at all A goal: which action, which next step A mandatory animated carousel everywhere

A page with no clear goal is a dead end: the visitor does not know what to do next.

3.4 · Application

9. Mehdi's post crams 4 ideas into one block: what should he be advised?

Keep everything and add hashtags Publish the same thing three times more often Remove the hook to go faster One idea, developed clearly

One post = one idea: trying to say everything dilutes the message; better several sharp posts.

3.5 · Recall

10. Where does most copywriting work happen?

When rewriting: cut, clarify, sharpen In formatting only In the chosen font In the first draft, written perfectly first time

The first draft gets ideas out; rewriting (cutting, sharpening) makes copy effective.

3.4 · Application

11. Which hook should Mehdi keep for his LinkedIn post?

“Little Monday post #motivation #success” The same block copied with no first line “Today I would like to talk about…” “I deleted 3 meetings: +5h, here's how”

The number-backed, intriguing hook stops the scroll and triggers “see more”.

3.5 · Scenario

12. Mehdi re-reads cold: a 30-word sentence full of adverbs. Your call?

When in doubt, cut: keep the tightened essentials Always lengthen to sound more serious Never proofread and publish as is Add adverbs to inflate the style

A shorter text is almost always stronger: cutting the filler is lever #1.

What's next?

Score ≥ 80%: move on to Level 4 — V3 conversion (sales page, landing pages, email sequences, Cialdini psychology, A/B testing).
Score < 80%: re-read the explanations above — each one re-explains the concept — then redo the 48h challenges of the 5 sections (3.1 to 3.5).